Panu Mäenpää (moderator), Soledad Piñero Misa from Ben & Jerry’s, advocacy manager Tytti Nahi from Fair Trade and Project manager Sara Lindeman from Aalto New Global discussing.
Ice cream producer Ben and Jerry’s asked How to embed social change in the core of your business at World Village festival in Helsinki in May.
By speaking up about social and economic justice? By applying fair trade principles in the entire purchasing chain? Definitely, but when looking at your core business, you should critically evaluate your own products: for instance ice cream is a dairy product with heavy climate effects, can you go vegan? Ice cream is also typically heavy on sugar and fat: how can you make your product healthy for the ice-cream lovers?
More information (in Finnish).